The Business Opportunities and the Legal Challenges in Cross-Border E-Commerce
Reaching Chinese Consumers from Switzerland
Under the cross-border E-commerce business model, Swiss companies could sell their high quality Swiss products directly to Chinese consumers without setting up any local presence in China. This article introduces the different cross-border E-commerce business models that are currently available and the key legal issues involved.
Table of contents
- I. Introduction to Cross-Border E-Commerce in China
- A. Business Opportunities and Definition
- B. Background
- C. CBEC Business Models
- 1. Standalone Online Shop
- 2. Third-party Platforms
- a) Online Foreign Brand Mall («Online Malls»)
- b) Online Foreign Brand Marketplace («Online Marketplace»)
- c) Wechat In-App Store («Wechat Store»)
- II. Legal challenges
- A. CBEC Positive List
- B. Taxes and Tariffs
- C. Logistic Options
- D. Chinese Label
- E. Consumer Rules
- F. Registration/Filing Requirements for Certain Goods
- G. Trademark
- 1. Trademark Registration
- 2. Trademark Localization
- III. Conclusion
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