Jusletter IT

The Business Opportunities and the Legal Challenges in Cross-Border E-Commerce

Reaching Chinese Consumers from Switzerland

  • Author: Fiona Gao
  • Category: Articles
  • Region: China
  • Field of law: E-Commerce
  • Citation: Fiona Gao, The Business Opportunities and the Legal Challenges in Cross-Border E-Commerce, in: Jusletter IT 21 September 2017
Under the cross-border E-commerce business model, Swiss companies could sell their high quality Swiss products directly to Chinese consumers without setting up any local presence in China. This article introduces the different cross-border E-commerce business models that are currently available and the key legal issues involved.

Table of contents

  • I. Introduction to Cross-Border E-Commerce in China
  • A. Business Opportunities and Definition
  • B. Background
  • C. CBEC Business Models
  • 1. Standalone Online Shop
  • 2. Third-party Platforms
  • a) Online Foreign Brand Mall («Online Malls»)
  • b) Online Foreign Brand Marketplace («Online Marketplace»)
  • c) Wechat In-App Store («Wechat Store»)
  • II. Legal challenges
  • A. CBEC Positive List
  • B. Taxes and Tariffs
  • C. Logistic Options
  • D. Chinese Label
  • E. Consumer Rules
  • F. Registration/Filing Requirements for Certain Goods
  • G. Trademark
  • 1. Trademark Registration
  • 2. Trademark Localization
  • III. Conclusion

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