Jusletter IT

«Inbox advertising» constitutes use of electronic mail for the purposes of direct marketing

  • Author: Jurius
  • Category: News
  • Region: EU
  • Field of law: Internet law
  • Citation: Jurius, «Inbox advertising» constitutes use of electronic mail for the purposes of direct marketing, in: Jusletter IT 16 December 2021
ECJ - The use of electronic mail for the purposes of direct marketing give rise to a likelihood of confusion that could lead a user who clicks on the link corresponding to the advertising message to be redirected, against his or her will, to an internet site displaying that advertisement. (Judgement C-102/20)

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