Jusletter IT

The Coupling Ban in Data Protection Law – A First Approach

  • Autor/Autorin: Veronika Treitl
  • Kategorie: Beiträge
  • Region: Österreich
  • Rechtsgebiete: Datenschutz
  • Sammlung: Tagungsband IRIS 2019
  • Zitiervorschlag: Veronika Treitl, The Coupling Ban in Data Protection Law – A First Approach, in: Jusletter IT 21. Februar 2019
Consent to a data processing operation is only valid if it is freely given, demanding a genuine and free choice by the data subject. If, however, contract performance depends on consent to an unrelated processing operation (e.g. for marketing) a voluntary agreement is unlikely. The prohibition of coupling contract fulfilment to consent to a different data processing operation is regulated in Art. 7 para. 4 GDPR. While the essence of this «Coupling Ban» is sufficiently clear – it must be possible to decline the processing of personal data for other objectives than the contract but still enter into the contract itself – the succinct formulation of the Coupling Ban leaves room for legal interpretation.

Table of contents

  • 1. Introduction – Take it or leave it
  • 2. Consent
  • 3. What is the Coupling Ban?
  • 3.1. Wording
  • 3.2. Scope of application
  • 3.3. Contractual Performance
  • 3.3.1. Necessity and Characteristic Obligation
  • 3.3.2. Future field of research: Nothing is for free
  • 3.4. Monopoly and reasonable alternatives
  • 4. Outlook

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